How Do You Want To Grow Your Business?

You can grow it online, you can grow it offline, you can grow it through generating leads, you can grow it through getting referrals, or yo can grow it using social media. There are so many places to find prospects and places to generate leads. 

You always have to keep in mind that the reason you are generating leads, finding prospects and getting referrals is to simply get their eyes on the presentation. In essence, no matter the marketing method that you use, you have to ultimately get their eyes on the presentation. Here are some tips to generating leads:

1. Finding People To Talk To:

Generating leads and finding prospects are done so you can get people to your presentation. The reason you want to "get your name out there" is so you can get eyes on your presentation.

There are a few ways to find people to speak to about your business. Many people will find one strategy and use it. You'll find it beneficial to look at these different strategies as "spokes" (as on a bicycle wheel) and have a few different spokes/strategies going simultaneously in your business.

• Warm Market - These are your friends and family - those people who already know you.
• Cold Market - These are strangers who do not know you. You may meet these people at networking events, meetup groups, out and about, etc...
• Social Media - These are the people you connect with through social media. Facebook, Instagram, LinkedIn and Twitter.
• Referrals - These are people your existing network refers to you.
• Online Attraction Marketing -These are people who find you online via blogs, videos, value you put out, classifieds, job boards, online lead sources, etc.

The important key to remember is that you have to get eyes on your presentation. Building a home business is a relationship business and it is a numbers game. You have to get people into the system.

2. Prospecting And Inviting:

You'll often hear that you have to plant seeds in order to have a harvest. You have to start conversations with people and share your product and opportunity. While some will immediately "get it" and sign up with you, most will take their time and have to go through several "exposures" before they make a decision.

What many people do is share their opportunity with one person as a time instead of sharing with many people and adding multiple people into their "sales funnel." Just as it would be silly for a farmer to plant one seed and expect a great harvest, it's not very logical to think that you can share your product with one person and gain many new customers. You have to plant a lot of seeds - you have to start a lot of conversations.

You can do this! It's just talking with people and you already talk with people you do not know all of the time. 

Here are some tips for prospecting and recruiting:

• Be Yourself!
• Have a strong posture - have a strong belief - show confidence 
• Don't go out to recruit, but rather recruit while you are out.
• Start Conversations
• Build Rapport
• Discover needs
• Help them see that you can help them solve their problem (related to your offer or opportunity)
• Learn to effectively invite
• Get their eyes on your presentation
• Help them see it is something they can do
• Do not be addicted to the outcome - whether yes or no, your job is to show the presentation

3. Create Productive Habits:

Once you "plant seeds" you then have to make sure they get water and sunshine - nourishment, if you will. In your business, this means you have to start conversations, nurture the relationships, share your presentation, follow up provide additional exposures and keep the conversations going. The added exposures and extended conversations may take a variety of formats and look differently based on your relationship.

The most important part is that you create habits of building new relationships, sharing your presentation, follow up and providing help to those you are out to serve.

• Starting conversations is a habit
• Sharing your presentation daily is a habit
• Follow up is a habit
• Providing value to your marketplace is a habit
• These are the money producing habits you need to establish in order to grow your business

4. Stay Consistent And Active

Have you ever heard the saying "A body in motion stays in motion?" - this applies to your business. Keep the activity going. Have you ever heard the saying "Activity cures all ills?" This one is true too. Have you ever heard "it's a numbers game?" - same thing...you have to make the numbers your friend. Your habits will either lead you to success or lead you to failure. Choose success. How active you are in your business is totally in your own control. Your success or failure is totally in your own control. 

It takes time for seeds to grow and it takes time for teams to come into being. Be patient. Go through the journey. Don't allow yourself to get frustrated.

.....but don't delay the harvest either.

The more seeds you plant, the faster and bigger the harvest. Build with intensity. Build with purpose. 

I hope you got value from today's post. Please feel free to comment below and share with your team! If there is anything I can help you with, please feel free to contact me directly at 803-391-6268. 

Believing in you,